TikTok is introducing a fresh option that permits them to lessen the amount of AI-made videos appearing in their streams. This step comes as the company announced that it presently contains over 1 bn AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a widespread release. This advancement comes amid a increase in AI content, fueled by emerging AI video creators.
AI Content on Other Platforms
It has been noted that approximately a tenth of the most rapidly expanding channels on a popular video site exclusively feature clips produced artificially. A large amount of this output is considered mass-produced AI material, a term for inferior, factory-style content that is typically absurd or dreamlike.
“We know from our community that a lot of users like content produced via AI tools, from AI artwork to educational videos, and we want to provide users the option to increase or decrease of that, depending on their own choices,” commented a platform representative.
AI on the Platform
TikTok shared that there are currently 1.3 billion videos on its network labeled as made with AI. Collectively, over 100 mn videos are uploaded to the app each day, making AI content a minor percentage of its overall inventory.
How to Adjust Settings
Members will be able to reduce or increase the level of artificial media they view by using the “manage topic” setting in the platform and selecting AI-made media. Additional categories that currently be adjusted under the filter include politics, clothing, cosmetics, and dance.
Platform Guidelines
The platform’s policies require users to tag lifelike AI-generated content, and it prohibits dangerous AI impersonations of well-known individuals or critical incidents. Any realistic AI video that is not labeled can be deleted under its terms of service.
In addition, the platform will now add an AI-generated watermark to content made using its own AI tools, or flagged by an collaborative effort for spotting artificial media. This measure is designed to help prevent users from seeking to evade the disclosure requirement.
Educational Initiatives
The platform is furthermore introducing a $2m educational fund for professionals and organizations to develop informative material about responsible artificial intelligence. This program will benefit educational bodies dedicated to educating coding and technology.
Content Safety Approach
The platform has justified its moderation strategy, during controversy over proposals to cut jobs for a large number of review team members in the United Kingdom. The company is expected to reduce 439 jobs in its content moderation department in the UK capital, with trade unions and online safety experts raising concerns that humans are being replaced by AI moderation.
A company official explained that human moderation would remain essential, but automated tools can shield workers by removing the most graphic content before it is viewed by staff. TikTok stated a notable drop in disturbing and violent content reviewed by human moderators over the previous year due to reliance on its AI tools.
“We think that it’s essential to combine staff and AI to ensure user safety,” she said. “We’ll have staff as part of that process, but we also think it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is why a extensive automated help is making a difference work at speed.”
